The NFL's recent move to allow private equity firms to acquire up to 10% of its franchises has generated significant interest, with expectations of $12 billion in transactions over the next five years. Despite the small size of the NFL relative to the broader $308 billion private equity market, the league's franchises, averaging $6.5 billion in value, are seen as valuable media assets, driving up investor enthusiasm. With franchise valuations soaring 610% from 2004 to 2022, opportunities for investment are expected to grow, particularly as many owners consider selling portions of their stakes.
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